At Petitou, our mission is simple: to discover beautiful, well-designed products that enrich everyday life for families. That’s why we’re so excited to announce our newest arrival - Mideer is coming to Canada!

From imaginative play to hands-on learning, Mideer offers a world of creativity wrapped up in beautiful design. After seeing its overwhelming success in Australia, we knew it was time to share the magic with Canadian families too.

Meet Mideer

Founded with a passion for art, education, and child development, Mideer is an award-winning toy brand that blends aesthetics with purpose. With collaborations from international illustrators and a deep understanding of how children learn through play, Mideer has created toys that are not only fun, but also enriching and inspiring.

Their philosophy? Art meets play. Learning meets creativity. Every product is designed to engage a child’s senses, imagination, and curiosity—while giving parents peace of mind with high-quality, safe materials.

Learn more about Mideer →

What’s Coming to Canada

We’ve carefully selected a collection of Mideer’s best-selling and most-loved categories—perfect for sparking creativity and developmental growth in kids of all ages:

• Art Toys
  From washable crayons to innovative drawing tools, these are designed to help little ones express themselves freely while developing fine motor skills and color recognition.
• Craft Kits
  Hands-on fun with guided activities like sticker collages, mosaics, and paper crafts. These kits turn quiet afternoons into creative adventures.
• Magnetic Tiles & Blocks
  Open-ended building toys that encourage spatial reasoning, creativity, and problem-solving. They’re a hit with both kids and parents alike.
• Educational Toys
  From sticker books to story book torch, Mideer makes learning intuitive and playful—never boring.

Each product is wrapped in Mideer’s signature artistic packaging, making them perfect for gifts or everyday playtime at home.

Why We’re Bringing Mideer to Canada

Mideer has already won the hearts of families across Australia, where it’s become a trusted name for quality toys that deliver both beauty and brain-building fun. Don’t just take our word for it—check out their glowing reviews here:

Explore Mideer in Australia →

We saw how much parents and kids loved the brand, and we couldn’t help but think: Canadian families deserve this too. So here we are—bringing Mideer’s world of creative play to your doorstep.

Let’s Play the Beautiful Way

We believe that toys can be more than just playthings—they can be tools for learning, self-expression, and family connection. With Mideer, every box opened is an invitation to explore, imagine, and grow.

Welcome to Mideer, Canada. Let’s make playtime beautiful.

— With love,

The Petitou Team